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Aularale Skin Care & Cosmetics, Inc. :: Oh, What A Difference!
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Herbal Relief Spray
Basic Skin Care Products
Anti-Aging/Advanced Skin Care
Liquid Foundation
Cream to Powder Foundation
Loose Powder
Lip Color
Lip Gloss
Cheek Color
Eye Shadow Quads
Brush on Brow
Lip and Eye Pencils
Cover Stick
Fine Fragrances
Bath and Body Products
Men's Products
Nail Enamel
Specialty Products
About Us



Company History

Aularale Cosmetics is a direct sales cosmetics company. Our headquarters is in Atlanta, Georgia, and the company is owned by the husband and wife team of Alton and Joanne Trawick. Joanne and Alton started the company in 1984 from their home with only 7 products. They gave hundreds of home shows and recruited customers who wanted to do what they were doing. Today the product line has increased to over 155 high quality, hot-selling customized products for women and men. With the help of their loyal and dedicated Beauty Consultants, the company now has thousands of Beauty Consultants all over the United States and in several foreign countries. Many of our Beauty Consultants are making impressive incomes by selling our products and building sales organizations.

Mission Statement
The mission of Aularale Skin Care and Cosmetics is to satisfy customers while providing a means for women and men to benefit from the free enterprise system through ingenuity and honest hard work.

Diversity Focus

Aularale Cosmetics products are developed for  African Americans, Caucasians, Hispanics, women of color and men of color.

Core Values and Beliefs
Our company strives continuously to produce top quality products, provide superior customer service, foster high ethical standards and employ sound business practices. Our interactions with all segments of society—customers, suppliers, the general public—must reflect the high standards we profess.

We believe success in business breeds an attitude of self-sufficiency and continuous personal development within us, our associates and families. The little things matter; God is in the details. We are honest. We honor our commitments. We are consistent and fair. Since our future as a company rests squarely on the sense of unity, knowledge, imagination, skills, teamwork and integrity of our Beauty Consultants, we value these qualities most highly. We expect profit, but it is important that our work benefits our communities.

Company Location
4025 Welcome All Road
Suite 115
Atlanta, GA 30349

(404) 349-7199

(800) 969-8869



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